What are the benefits of an Automatic Movement?

While Automatic Movements are stunning to look at, they also serve a more functional advantage over Quartz Movements. The main and most apparent difference between automatic and quartz movements is that quartz movements run on batteries and automatic movements don't. Quartz movements are cheaper to assemble and purchase, but as expected, also have a shorter lifespan when compared to their automatic counterpart. You find that automatic movements are used for almost all luxury high end timepieces due to their long term reliability and longevity. This in turn also means that automatic movements are more costly to manufacture due to the intricacy in their construction, hence why they cannot be found in cheaper brands.

Our timepieces ALL feature automatic movements which have the accuracy and aesthetic benefits that can be found in more expensive alternatives in the market.

How are you able to sell your products at these prices?

The simple answer to this is that we do not use the conventional methods of marketing and selling. In fact we take the whole physical retail element out of the equation. We understand our market, and although a face-to-face interaction and exceptional service is important to many of us, we have found that selling a product at an attainable price is more of an attractive feature for consumers. The result, is being able to offer our timepieces at a mere fraction of the price they would normally be sold for at a retail outlet, whilst maintaining the same level of quality and aesthetic appeal one would expect.

Does my automatic timepiece require winding?

In short, yes it does. An automatic self-wind timepiece utilizes a winding rotor in order to power the mechanical movement of its clock. The clock movement is initiated from the movements of the wearers wrist. When the watch in not being used, the mechanism eventually comes to a standstill once it has reached the end of its running cycle. When this happens, the watch simply needs to be wound again in order to activate its movement.

How do I wind my timepiece?

To wind your automatic timepiece, you must slightly pull the crown away from the case so that it is able to rotate freely. Once in the correct position, you simply rotate the crown clockwise until you feel a resistance in the turn, which means the watch is fully wound and ready to use.

The number of rotations required can vary, however, generally an automatic watch will require between 30-45 rotations for it to be fully wound.

Please Note: You must take extra care when winding your automatic timepiece and ensure it is not wound over the recommended guidelines, as this could affect the performance of the mechanism in the long term.